In 2020 you can buy a smartphone that will unlock itself at the sight of your face, you can buy self-driving cars and virtual reality gaming devices and even purchase Alexa the robot to satisfy your every musical whim. Yet despite us living in the 5th richest country in the world, we face the grim reality of people across the nation unable to afford the essentials, having to turn to charity to simply feed their family.
In the UK, more than 14 million people are living in poverty – including 4.5 million children. 2020 has been a year like no other. And while the coronavirus has hit many people’s health, it’s hit even more livelihoods. Across the nation, everyone is in the same storm, but we’re all in different boats. More than third or more of those in deep poverty, meaning their income is at least 50% below the official breadline, say that they have had their hours or pay reduced as a result of the Covid-19 crisis.
This is not right.
As part of our Infinite Purpose to help create a healthier, greener, more empowered world, we believe as a business we have a duty to help. If the pandemic has taught us anything, it has exposed the power of what happens when we stand together in the face of adversity.
That’s why we’ve teamed up with the Trussell Trust. A charity which supports a nationwide network of food banks. We’re helping them to provide emergency food and support to people locked in poverty.
We believe no one should be forced to turn to any charity because they can’t afford food. That’s why the Trussell Trust brings together the experiences of over 1,200 food banks in their network, and their communities, to challenge the structural economic issues that lock people in poverty, and campaign for change to end the need for food banks in the UK.
50% of the profits of our Our Little Cracker of Joy Helping Hands Collection goes directly to the Trussell Trust. We initially created this duo as a gift to NHS workers during lockdown to thank them for all that they do, now these hand care heroes, carefully formulated to keep hands clean (our Keep It Clean hand sanitiser, featuring our signature lemon myrtle scent, kills 99.9% of germs) and soft, are available to everyone in the UK. It really is the gift that benefits everyone. Our Keep It Clean hand sanitiser can be solely purchased with 100% of the profits donated.
With this collection, we’ve so far raised over £50,000 for the Trussell Trust. Our partnership has so far helped thousands of families facing financial hardship gain the vital support they need. Food banks in the Trussell Trust network are distributing one emergency food parcel every nine seconds, so there’s much more to be done. Just like the Trussell Trust we have a vision for a country without the need for food banks.
We’re all appreciating the little things this year, and every gift helps take us a step closer to ending the need for food banks in the UK. Thank you so much for your support.
If you’d like to get involved further with the Trussell Trust, click here to see how you can help by giving your voice, money or time, to help build a hunger free future.